Executive Marketing
Readiness Review
™
A 30-day executive diagnostic to determine whether marketing leadership is the true constraint on growth.
For founder-led and CEO-led companies between $5M–$50M in revenue who are experiencing inconsistent growth, slowing referrals, or unclear revenue momentum.
- Independent Diagnostic
- 30-Day Clarity
- 100% Risk-Free
Request an Executive Review Call
Limited to 5 engagements per month
- Manufacturing
- Healthcare
- B2B Services
The Promise
I help CEOs determine with certainty whether marketing leadership is the true constraint on growth in 30 days — without risking continued revenue stagnation or slow margin erosion from misdiagnosing the problem, particularly when referrals are slowing or formal marketing has never been established.
Three Structured Executive Evaluations
This Review determines whether marketing leadership is the true constraint on growth through three structured evaluations.
There is no single point of strategic marketing ownership — only fragmented tactical activity.
Marketing Leadership & Structure Assessment
Determines whether marketing is leadership-led and structurally governed — or fragmented and unmanaged.
There is no defined growth process linking marketing activity to revenue outcomes.
Growth Engine Assessment
Evaluates whether a structured growth process exists — and whether marketing is capable of producing predictable demand within it.
There is no executive-level marketing reporting or accountability tied to financial outcomes.
Marketing Strategy & Accountability Evaluation
Determines whether marketing operates under a defined strategy and whether its performance can be measured and governed against revenue outcomes.
The Outcome: Clarity in 30 Days
Independent Diagnostic Analysis
A deep-dive review of your company’s current marketing situation and constraints.
Live Executive Briefing
A session with the CEO and one key leader focused on interpretation and prioritization.
Written Executive Marketing Overview
A durable, company-specific summary of findings and executive-level priorities.
Proven Results Across Industries
Served as Fractional CMO across six companies, building growth engines from scratch and transforming fragmented marketing into governed, leadership-led systems.
Goelzer Industries
A 38-year-old manufacturer with zero marketing history. Delivered a 38-page Strategic Marketing Plan, achieved 5,000+ monthly website visits, and doubled the client base — while 8–9 competitors exited the market.
“Working with Mark Toney and Luce Media has been one of the smartest business decisions. In just 12 months, he developed a strategic marketing plan that raised Goelzer’s visibility and directly contributed to our growth — even in a challenging market.”
— Paul Goelzer Jr., President
Elite Health Online
Monthly new patients grew from 70 to 188. Website sessions surged from 5.3k to 51k monthly. Organic search impressions tripled from 589k to 1.6 million.
“We have used 3 marketing firms prior to using Luce Media. Once I engaged with Mark and his team, we took off like a rocket. New patient acquisitions are pushing the limits to what our operations can handle.”
— CEO, Elite Health Online
Multi-Location Dental Practice
Generated 275 new patients per month across 5 locations with a peak of 351. Achieved 500% increase in website traffic and 3,600 Facebook leads in 11 months.
Meet Mark Toney
Mark Toney is a Fractional CMO who has served across six companies, evaluating executive marketing leadership and growth accountability. He specializes in building growth engines from scratch — establishing structured demand systems tied directly to revenue outcomes.
His approach transforms fragmented marketing activity into governed, leadership-led systems with executive-level reporting and accountability. Whether in manufacturing, healthcare, or B2B services, Mark delivers measurable results in challenging markets.
- Multiple Fractional CMO Engagements
- Growth Engine Builder
Total Clarity. Zero Risk.
Credited toward a Fractional CMO engagement if initiated within an agreed timeframe.
The Guarantee
This Review delivers a written executive verdict based on a defined evaluation framework. If the findings do not provide clear, defensible determination of whether marketing leadership is the constraint on growth, you may request a full refund.
Honest Verdict
If marketing leadership is determined not to be the primary constraint, that conclusion will be stated explicitly in writing.
Ready to determine whether marketing leadership is the true constraint on growth?
Take the first step toward certainty. Apply for the Executive Marketing Readiness Review™ and receive a structured, independent diagnostic within 30 days.
Apply Now for the Readiness Review
Limited to 5 engagements per quarter