About Us - CMO Advisers: A Division of Lucé Media
Welcome to CMO Advisers, a specialized division of Lucé Media, where we bring expert Fractional Chief Marketing Officer (CMO) services to businesses in McKinney, Texas, and beyond. At CMO Advisers, we understand your business’s unique challenges and opportunities. That’s why we offer innovative, affordable CMO services tailored to your specific needs.
Our journey began as a part of Lucé Media. Lucé Media is an award-winning digital marketing agency based in Texas. We specialize in innovative digital and social media marketing strategies, helping businesses and individuals maximize their digital marketing potential. We recognized the growing need for high-level marketing expertise without long-term commitment and established CMO Advisers. Our mission is to provide strategic marketing planning and executive marketing management to businesses, especially those not ready to hire a full-time CMO.
Our team comprises seasoned marketing professionals with extensive experience in various industries. We specialize in outsourced CMO Solutions, offering the flexibility of Part-Time CMO Services. This approach allows us to deliver customized, results-driven marketing strategies that align with your business goals.
At CMO Advisers, we pride ourselves on being more than just a service provider; we are your partner in growth. Our expertise spans across B2B Marketing Strategy Consulting, Digital Marketing Leadership, and Innovative Marketing Solutions. We are dedicated to helping you navigate the complex marketing landscape, ensuring your business achieves sustainable growth and success.
As a division of Lucé Media, we leverage the latest in digital marketing strategy and technology, bringing a unique blend of creativity and analytical skills to every project. Whether you’re a small business needing strategic direction or a larger organization looking for executive marketing management, CMO Advisers is here to guide you.
Meet our team
Mark Toney
Mark Toney stands at the forefront of digital marketing innovation in McKinney, Texas. As a key figure at Lucé Media, Mark has been instrumental in shaping the agency into a powerhouse of digital marketing excellence. His journey in the industry is marked by a passion for digital technologies and a 
deep understanding of the ever-evolving digital landscape.
Mark’s career began with a vision to transform how businesses engage with digital media. Under his leadership, Lucé Media has grown into a top-tier award-winning digital marketing agency, known for its innovative strategies and results-driven approach. Mark’s expertise in SEO, social media marketing, fractional CMOs, and digital advertising has not only driven growth for Lucé Media but has also helped countless clients achieve their digital objectives.
His achievements include pioneering new digital marketing methodologies, leading successful campaigns for high-profile clients, and consistently staying ahead of digital trends. Mark’s dedication to excellence has earned him recognition in the industry, including awards and accolades for his contributions to digital marketing.
Apart from his professional pursuits, Mark is actively involved in the McKinney community. He is known for his contributions to local business initiatives and his efforts to mentor upcoming digital marketing professionals.
Mark Toney remains a pivotal figure in McKinney’s digital marketing scene, inspiring both his team and clients with his visionary approach. He can be reached through Lucé Media for consultations and speaking engagements.
Chris Kraft
Chris Kraft is a dynamic marketing executive with a wealth of experience spanning over two decades. He currently thrives in roles as a fractional CMO and strategic consultant. His specialization lies in crafting successful marketing strategies, boosting revenue growth, and spearheading digital content creation for a varied clientele. This expertise is rooted in a solid background in technology and media, where he has been both a 
founder and an executive.
In his approach to marketing, Chris is particularly adept at analyzing market trends and devising effective strategies. He is known for his skilled leadership of cross-functional teams, driving them towards achieving specific goals. His commitment to innovation marks his distinctive methodology. As a Fractional CMO and Strategic Consultant, Chris works intimately with CEOs and executive teams. His focus is on developing and executing marketing strategies centered on growth. Utilizing his experience in analytics and Business Intelligence (BI), he harnesses data-driven insights to refine advertising approaches, enhance brand positioning, and increase returns on advertising spend.
Since 2020, Chris has played a pivotal role in the revival of a leading sound stage and digital content studio, valued at $5.5M, as a Partner at Full Circle Studios. His efforts include forging partnerships and producing digital content for major corporations such as Sony and Samsung. Through his innovative strategies, he has significantly bolstered their market presence.
Beyond his professional endeavors, Chris is actively involved in corporate and advisory boards, providing crucial insights and governance oversight. His dedication also spills over into the non-profit sector. Here, he leverages his professional acumen to support causes, underscoring his commitment to corporate social responsibility.
What sets us apart
At CMO Advisers, our Fractional CMO services are uniquely positioned to elevate your business in the competitive digital marketing landscape.
Our approach is customized and strategic, tailored to align precisely with your business goals and brand identity. This ensures that our marketing efforts are not only effective but also deeply resonate with your company’s unique ethos.
The strength of our team is in their extensive experience and expertise. Our Fractional CMOs are seasoned professionals with diverse industry backgrounds, offering innovative, results-driven solutions that cater to your specific business needs.
Adaptability is key in our services. We stay ahead of the rapidly evolving digital marketing trends, ensuring that your strategies are always relevant and impactful. This agility is crucial in maintaining a competitive edge in the market.
Finally, our focus on measurable results sets us apart. We prioritize transparency and accountability, delivering strategies that are not just creatively compelling but also quantifiably effective. Our commitment is to provide clear insights into the success of our marketing efforts, driving tangible growth for your business.
