Executive Marketing
Readiness Review
™
A 30-day executive diagnostic to determine whether marketing leadership is the true constraint on growth.
Before you hire a VP of Marketing, sign an agency contract, or approve another round of spend — you need one answer: is marketing leadership actually the constraint on your growth?
This diagnostic gives you that answer in 30 days. In writing. With a guarantee.
- Independent Diagnostic
- 30-Day Clarity
- Written Determination Guaranteed
- Manufacturing
- Healthcare
- B2B Services
The Promise
Most CEOs I work with don’t have a marketing problem.
They have a marketing leadership problem.
The distinction is expensive to get wrong. A misdiagnosis costs you a VP hire, an agency contract, or a year of tactics that don’t move the number.
Marketing activity does not necessarily mean marketing leadership and ownership
This Review determines which one you have — before you make a commitment based on the wrong answer.
Three Structured Executive Evaluations
This Review determines whether marketing leadership is the true constraint on growth through three structured evaluations.
No one owns growth at the executive level.
Leadership Ownership
Determines whether marketing is leadership-led and structurally governed — or fragmented and unmanaged.
There is no defined process connecting marketing to revenue.
Growth Engine Viability
Evaluates whether a structured growth process exists — and whether marketing is capable of producing predictable demand within it.
Marketing has no financial accountability.
Governance & Financial Alignment
Determines whether marketing operates under a defined strategy and whether its performance can be measured and governed against revenue outcomes.
The Outcome: Clarity in 30 Days
Written Executive Determination
A written verdict across all three evaluation dimensions, with the evidence behind each finding and a formal recommended next step.
Executive Determination Presentation
A live 60-minute CEO briefing presenting the findings, the evidence behind each determination, and the recommended path forward.
A Verdict You Can Act On
A formal written determination you can take to your board, your investors, or your next leadership hire decision. Not a summary. A verdict.
Proven Results Across Industries
Served as Fractional CMO across six companies, building growth engines from scratch and transforming fragmented marketing into governed, leadership-led systems.
Commercial Print
“Working with Mark Toney and Luce Media has been one of the smartest business decisions. In just 12 months, he developed a strategic marketing plan that raised Goelzer’s visibility and directly contributed to our growth — even in a challenging market.”
— Company President
A long-established B2B manufacturer whose growth had stalled and whose revenue was almost entirely referral-dependent. No executive marketing leadership existed. No defined demand system. The CEO was the de facto CMO.
We installed executive-level marketing governance, built a structured demand system independent of the founder’s personal network, and established P&L accountability for marketing performance.
The revenue impact was significant. The client base doubled. One client quoted: ‘Working with Mark Toney and Luce Media has been one of the smartest business decisions. His strategic marketing plan raised our visibility and directly contributed to our growth — even in a challenging market.'”
Elite Health Online
Monthly new patients grew from 70 to 188. Website sessions surged from 5.3k to 51k monthly. Organic search impressions tripled from 589k to 1.6 million.
“We have used 3 marketing firms prior to using Luce Media. Once I engaged with Mark and his team, we took off like a rocket. New patient acquisitions are pushing the limits to what our operations can handle.”
— CEO, Elite Health Online
Meet Mark Toney
I have served as Fractional CMO across six B2B companies, each one facing the same core problem: marketing was happening, but no one owned it at the executive level.
The Executive Marketing Readiness Review™ exists because most CEOs making marketing decisions are working from a misdiagnosis. They are solving the symptom — the tactic, the agency, the budget — when the real problem is a leadership and governance gap.
This Review is designed to answer the question that every other marketing investment assumes you already know the answer to.
Total Clarity. Zero Risk.
Credited toward a Fractional CMO engagement if initiated within an agreed timeframe.
The Guarantee
This Review delivers a written executive verdict based on a defined evaluation framework. If the findings do not provide clear, defensible determination of whether marketing leadership is the constraint on growth, you may request a full refund.
Honest Verdict
If marketing leadership is determined not to be the primary constraint, that conclusion will be stated explicitly in writing.
One question. Thirty days. A written answer you can act on.
Take the first step toward certainty. Apply for the Executive Marketing Readiness Review™ and receive a structured, independent diagnostic within 30 days.
Apply Now for the Readiness Review
Limited to 5 engagements per quarter