Sales and marketing alignment featured image

Modern glass-walled sales and marketing offices separated by a visible gap, symbolizing sales and marketing misalignment in a B2B company.

Featured image for the CMO Advisers blog post “Sales and Marketing Alignment: Why the Real Problem Isn’t Communication.” The image shows two separate glass-walled offices, one representing marketing and the other sales, divided by an empty handoff gap to illustrate that misalignment is often a governance and ownership problem rather than just a communication issue.